Added: Nadia Calahan - Date: 01.01.2022 15:04 - Views: 19120 - Clicks: 593
The TikTok opens on a teen girl with half-green, half-black hair, a compact of pink blush in one hand and a brush in the other. As she mouths along with the words, she cakes the blush on her cheeks and her nose, making her look like she spent too long in the sun. TikTok lets users make videos up to 15 seconds long, set either to popular music or sounds they themselves. It now has more than million downlo worldwide. At first blush, TikTok might look like a lip-syncing app, like Musical.
But its users have evolved it into so much more. TikTok now plays host to memes, trends, and challenges that only exist on the platform. TikTok is being embraced by a younger generation that snubs Facebook and Twitter but loves Instagram. Somewhere in that mix of teenage yearning for identity and the drive for likes, the egirl was born. Egirls have become a very visible demographic on TikTok — and, it appears, only on TikTok — consisting mainly of teenagers.
The traits of an egirl are as ironic as they are oddly specific. The makeup is the most iconic part of the look — thick black eyeliner with wings and cute little shapes drawn with the same eyeliner under the eyes. Across the cheeks and nose is a bright sweep of blush, with a touch of highlighter just on the button end, usually sitting above a septum piercing.
Lips have either a clear gloss or a dark matte lipstick. The go-to hairstyle is half-pigtails and maybe a smattering of snap clips at the hairline, if the person isn't wearing a beanie. The color is likely to be unnatural in some way: half-black, half-something-else is a popular option. The most joked-about look is an oversize band T-shirt over a striped long-sleeve top. On the bottom is either belted high-waist pants or an A-line skirt like the cute girls in animes wear. Discord is Looking for a girl with energy platform for catching up with fans.
Egirls know what memes are still funny and how to do the dances from Fortnite. And like scene girls, egirls have a reactionary factor.
Scene girls and emo girls were a counter to the preppy, Juicy Couture look of the era see: Paris Hilton the way egirls may be a counter to the polished, Facetuned Instagram influencer. In these videos, people disappear into a room with that label and are transformed into the aforementioned style.
They feel cute, and they feel empowered. Marley is 16 and lives in Colorado with her parents and 21 pets. In her videos, she embraces the ironic humor that defines both TikTok memes and the whole egirl thing, like the one where she defiantly cakes her cheeks and nose in blush. She knows who she is on TikTok, and she knows how to fuck with it.
Meme s, for example, have given way to ironic meme s. What it als, more than anything, is self-awareness. And Marley has heaps of that.
She got started on the app last October but quickly got discouraged after posting a few videos. She deleted it soon after. But then she found out one of her videos had blown up to 20, likes, and she re-downloaded the app.
Her took off, getting 10, followers in just a few days. Marley grew up online. She had her first YouTube channel when she was 9. Being a popular girl on the app has downsides. Some users are mean to her, and she gets contacted by older men with inappropriate sexual requests, sometimes offers of money for photos. Ashley Eldridge, 19, is an art student in Massachusetts who is known as ash. She only got started about two months ago, and she already has 38, fans. She knows exactly how boys her age react to girls who are popular online, especially to egirls. And she always keeps up the egirl look.
For Marley, a video with a short clip of her in the shower — filmed from the neck up to show her washing out hair dye — was enough to get one of her videos taken down. Devan, 19, is from Maryland and goes by Buffi on TikTok.
She said that because TikTok is so strict, it saves her from getting too much harassment on the app. Rather, people seek out other social media s to do that. But beyond that, Marley said her TikTok popularity is empowering. It makes her see herself in a new light. On any platform, digital or otherwise, teen girls have always found ways to find themselves.
The egirl is just the latest addition. Contact Lauren Strapagiel at lauren.
Got a confidential tip? Submit it here. A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see. TikTok and Musical.
An earlier version of this post misstated the year.Looking for a girl with energy
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